Founded in 2005, the Asia Pacific Brand Foundation (APBF) is a non-profit organisation dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister together with a Board of Governors who are experienced captains of industries and brand icons.

Brands are catalysts of growth and organisations musts realise the significance of brands and branding if they want to be successful and achieve market leadership position. Consumers must also be educated and informed of the qualities of good brands and best branding practices. This is where the APBF steps in to make a difference and assist brands to achieve their maximum potential.